麻豆传媒

Haithem Zourrig, Department of Marketing and Entrepreneurship, 麻豆传媒 at Stark

Haithem Zourrig, assistant professor in the Department of Marketing and Entrepreneurship at Kent State Stark, and his co-author Mengxia Zhang, professor of marketing at University of International Business and Economics in Beijing, China, have received a Best Paper Award in Cross-cultural and Global Marketing Track, at the Society for Marketing Advances (SMA) conference Nov. 2-5, 2016. The paper is entitled 鈥淭he Perceived Deceptiveness of Insurance Fraud鈥 and investigates how culture could influence consumers' perceptions of fraudulent behaviors ranging from tolerance to disapproval.

POSTED: Thursday, February 2, 2017 03:28 PM
Updated: Saturday, December 3, 2022 01:02 AM

Tags