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Kent State Arch after a rainstorm

Action Teams

Charge: Responsible for leading the SEM Plan initiatives through implementation. The Action Teams will provide monitoring and updates on SEM initiatives within the Action Teams.

  • Academic Affairs

    Academic Affairs

    Goal: Understand curricular and program needs based on student and market demand.

    Key Accomplishments:

    • Completed the Academic Advising LEAN project and Educause’s Data Strategy Institute for Advising, leveraging results as valuable resources to enhance student outcomes through transformational advising.
       
    • Engaged in persona and journey activities to gather insights from students and advisors, leading to the development of future student advising action plans.

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  • Data & Technology

    Data & Technology

    Goal: Improve data efficiencies and enhance technology support to increase student success.

    Key Accomplishments:

    • Introduced case management software to optimize student communications by consolidating interactions into a single stream.
       
    • Launched the Slate admissions application, CRM and applicant portal, significantly improving the student experience from communications and event registration to application and admission.
       
    • Implemented a robust Data Lake, leveraging Slate's enhanced functionality, to create an up-to-date, user-friendly admissions dashboard that tracks prospective student behavior and engagement.

  • Enrollment, Access & Completion

    Enrollment, Access & Completion

    Goal: Develop an optimal enrollment plan focusing on academic program alignment, net tuition growth and student aid optimization to increase access and completion.

    Key Accomplishments:

    • Developed an annual marketing plan for personalized interactions with admitted and prospective students.
       
    • Established purposeful communication strategies for segmented audiences.
       
    • Created a toolkit to address student barriers.
       
    • Promoted collaboration between regional campuses.
       
    • Introduced Scholarship Universe, a search portal that matches students to scholarships.
       
    • Launched the Flash Credit Estimator (FCE), a self-service portal for prospective transfer students to assess credit transfer and estimate time to degree completion at Kent State.

  • External Visibility & Brand Awareness

    External Visibility & Brand Awareness

    Goal: Strengthen university brand with internal and external stakeholders to improve market position.

    Key Accomplishments:

    • Employed a longitudinal approach to analyze brand attitudes and awareness among segmented audiences, assess market positioning and explore growth opportunities.
       
    • Developed a prioritized action plan to enhance the functionality and effectiveness of the Kent State website and other sites within the kent.edu domain.

  • Fiscal Sustainability

    Fiscal Sustainability

    Goal: Enhance and diversify financial position while reducing complexity and gaining greater efficiencies.

    Key Accomplishments:

    • Launched an extensive review across eight campuses to eliminate scholarship barriers.
       
    • Seamlessly integrated university-wide financial aid awarding processes and software.

  • Student Support Services & Co-Curricular Experiences

    Student Support Services & Co-Curricular Experiences

    Goal: Become a student ready college, enhance the student experience throughout the lifecycle and improve post enrollment metrics.

    Key Accomplishments:

    • Conducted a benchmark analysis of the One Stop for Student Services, compared to other universities, and enlisted a consultant to conduct an external assessment.
       
    • Rebranded the One Stop for Student Services as the Financial, Billing and Enrollment Center with a new, simplified website and chatbot.
       
    • Introduced personalized videos for newly admitted students, explaining financial aid offers.​

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