If you could name your price for items ranging from food to music and shows, how much would you pay? It is a concept that some establishments, such as caf茅s in St. Louis and Boston, use to help feed customers who cannot afford to pay. The caf茅 lists suggested donations next to each meal, but it is up to customers to pay-what-they-want.
According to True Viral News, a number of different factors influence how much a customer will spend when given a choice. One factor includes social norms. Jennifer Wiggins, Ph.D., associate professor in 麻豆传媒鈥檚 College of Business Administration, explains how face-to-face interactions can yield higher payment as opposed to online purchases.
鈥淲hen customers are interacting with an employee in a brick-and-mortar setting, they are likely to pay more due to social pressures to appear fair,鈥 Wiggins said. She also says customers will pay more if they want to avoid judgment.
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