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Our Website Analytics & Testing services provide valuable insights into how users interact with your site, helping you make data-driven decisions that enhance performance and user experience. 

Using tools like Google Analytics and Siteimprove, we track key metrics, identify areas for improvement and optimize your website’s functionality. Our usability testing ensures that your site is accessible, intuitive and engaging, allowing you to deliver the best possible experience to your audience.

Unlock the Power of Analytics

To ensure your website performs at its best, the Web Team provides comprehensive support in setting up and analyzing key metrics. However, empowering you to take control of regular monitoring and adjustments is also a priority. Below is a breakdown of what we can support and what we recommend you manage on your own.

Your Role in Managing Analytics and Testing

You can take charge of your site by:

• Using Google Analytics to track basic website performance metrics.

  Learn More About Google Analytics and Looker Studio

• Monitoring page views, user engagement and bounce rates to inform your content strategy.

• Reviewing Siteimprove results to identify potential accessibility or content issues.

  Learn More About Siteimprove 

• Submitting support tickets when you need deeper insights or technical assistance.

Web Team's Role in Managing Analytics and Testing

• Advanced Analytics Reporting | We use Google Analytics to provide a comprehensive analysis of your site’s performance, including user behavior, traffic sources and conversion rates.
  • Note: these requests should be limited to large sites or detailed reporting.
• Responsive Design Testing | We conduct thorough internal testing to ensure your website is responsive and displays correctly on a wide range of devices, from desktops to mobile phones. This helps guarantee a seamless experience for users, regardless of the device they’re using.
• Focus Groups | Our team organizes focus groups to gather real feedback from users. These sessions provide valuable insights into user experience, helping to identify areas for improvement and ensuring that your site meets the needs and expectations of your audience.
• Accessibility Testing – WAVE | We leverage the WAVE tool to conduct detailed accessibility testing on your site. WAVE helps identify potential accessibility issues, ensuring your website is compliant with WCAG standards and accessible to all users.