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Our UTM URL support services help you track and analyze the effectiveness of your marketing campaigns by creating customized UTM parameters.

 These tags allow you to monitor traffic sources, user behavior and engagement, giving you clear insights into which campaigns drive results. Whether you’re running social media ads, email campaigns or web promotions, our team ensures that your UTM URLs are set up properly, so you can make data-driven decisions and optimize your strategy.

What is UTM?

UTM stands for Urchin Tracking Module. It’s a format for tracking URL parameters that help you monitor the performance of online marketing campaigns across different traffic sources. While anyone can create UTM URLs, working with the Kent State Web Team ensures your tracking is accurate, consistent and actionable. By standardizing nomenclature and providing robust reporting, we help you unlock the full potential of your marketing data.

Why Work With Us?

Creating UTM URLs independently can lead to inconsistencies, data gaps and reporting challenges. Here’s how we make it better:

• Standardized Nomenclature: We ensure all UTM parameters follow consistent naming conventions, so your data remains clear and reliable across campaigns.
• Stronger Reporting: With standardized tracking, you can generate detailed reports that provide actionable insights, helping you measure what works and refine your strategy.
• Simplified Process: Our team helps you avoid errors, ensuring your UTM links are formatted correctly and ready to use.

What We Provide

• Consultation: We’ll guide you through the process, helping you define your campaign parameters and align them with your goals.
• Custom UTM Parameters: We’ll create UTM URLs tailored to your specific needs, ensuring consistency and clarity.
• Reporting Integration: We help you integrate your UTM tracking into tools like Looker Studio or Google Analytics for seamless data analysis.

Why Standardization Matters

Without consistent naming conventions, campaign data can quickly become fragmented and difficult to interpret. By working with the Web Team, you’ll have clear, organized data that provides insights you can trust, making it easier to optimize future campaigns.

Get Started

Ready to simplify your campaign tracking and improve your reporting? Contact the Web Team to learn how our UTM URL Support can help you take your marketing efforts to the next level.